Australia’s Cotton On to open Supre stores in Africa

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Cotton On Gabi Traut Article

Teen fashion retailer Supre will open 30 stores in South Africa in the upcoming years, as part of its international expansion, according to local media.

Supre, owned by fashion heavyweight Cotton On Group, will open its first store in Cape Town in ­October and another four by early next year, reported the Herald Sun.

Cotton On has operated stores in the African nation since 2011 and Supre general manager Elle Roseby said the group was bridging a clear gap in the market for the budget fashion.

“We feel that we have a great position in the country,” Roseby told Business Daily.

Cotton On Group acquired the struggling Supre in 2013. Since then, the group has worked on expanding its supplier network, introducing new fashion lines, redesigning store layouts and presenting products to shoppers in a more impacting way.

Supre recently redesigned its website and has drastically improved its social media presence, lifting its Instagram following from 30,000 to more than 300,000.

Underperforming stores across Australia and New Zealand have been closed over the past three years.

Some 32 new stores are planned for Australia, 10 for New Zealand and 30 for South Africa, taking its count to 190.