Takealot Records Over R196m in Black Friday Sales

Author: BizCommunity Article


Takealot.com’s annual, five-day Blue Dot Sale went live at 12:01am on Friday, 23 November and generated record sales for the e-tailer on Black Friday.
Thousands of shoppers took to the site with 68% choosing to shop deals from their mobile phones on the Takealot apps and mobi site. Within the first hour, R11,5-million in GMV (Gross Merchandise Value) was generated and by 08:30 the retailer surpassed its entire Black Friday 2017 GMV. The total transaction value for Black Friday 2018 on Takealot.com amounted to over R196-million – a 125% year-on-year growth in GMV and 127% growth in orders.

CEO, Kim Reid says: “We are humbled by the incredible support from our customers on our biggest sales day of the year. Black Friday is a great opportunity for first-time shoppers to trial online shopping and this year we saw a record number of new buyers make the most of the deals on offer.”

Reid shares that bestsellers included Christmas stocking fillers like Tommy Hilfiger Girl For Her perfume to December holiday camping essentials like the Nu Camp Folding Table. “Electronics again proved to be a firm favourite with over three thousand TV’s sold on the day,” she said.

Shoppers took the opportunity to save on everyday essentials from Pampers nappies to digital devices such as WD Elements 1TB portable hard drive and the new DSTV Explora 2. The bestselling toy of the day was the Jeronimo My First Sewing Machine while the best selling book was Prooi by local author Deon Meyer.