Edgars Revamps Online Store

Article from BizCommunity website


Shortly after launching its new concept store in Johannesburg, Edgars has announced the revamp of its online shopping site. According to the retailer, the site has been designed with the mobile experience in mind, and offers products across the fashion, homeware and beauty categories.


The site now has a wish list feature that allows shoppers to create multiple lists for special occasions like summer holidays, the festive season or Valentine’s Day – all of which can be shared via email.


Customers are also able to check stock quantity of specific items in the various Edgars stores.


The search function now returns more relevant results across a wide selection of products, brands, category, articles and promotions, and filters are more defined. For example, in sunglasses and eyewear, one can filter for lens coating, lens type and shape, while in eye makeup, one can filter for colour family, finish and form.


Customers are able to write product reviews, obtain their Thank U account statements and points balance, track orders, log a return or exchange, and link or delink their cards. While the ‘Inspire’ section links to the Edgars Mag, featuring content like beauty tutorials, interviews and fashion tips.