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This article was placed by Thandy Matlaila  of Aptitude Consulting in Artslink.co.za

Luyanda Sithole presents Revolt Clothing, following a successful career in LA as a fashion marketing specialist.

Luyanda was the Head of marketing and strategy for the retail consulting group Scaling Retail as well as a Vlogger, bringing that international fashion flair to South Africa through the launch of her own line, Revolt Clothing.

Luyanda was born in the state of Pennsylvania USA to South African parents, Velile and Sipho Sithole. While growing up in South Africa she has always had an interest in fashion and entertainment as a whole and got exposed to her parents’ leading independent and integrated entertainment company (Native Rhythms) at an early age, which explains where that star power comes from.

She attended the National School of the Arts as a dance Major, and then made the very brave plunge to move to Los Angeles to study Fashion Marketing, at The Art Institute of California- Hollywood. After graduating with Honours from College, Luyanda dabbled in the music industry under Tricky Stewart‘s label Red Zone Entertainment. Realizing her passion for being in the fashion industry, Luyanda left the music industry behind, and hit the ground running to pursue her dreams to become a fashion mogul. In her tenure under Red Zone Entertainment she rubbed shoulders with the likes of Destiny Child’s Kelly Rowland, Ciara, Ne-Yo and well known producer The Dream.

After starting her own fashion YouTube Channel SilverWears TV and getting emails to feature up and coming designers, Luyanda realized that her own fashion voice needs to be heard. Luyanda has created her own fast fashion online boutique Revolt Clothing to bridge the gap for South African women and their accessibility to unique global styles. After 6 years in the tough city of Los Angeles, Luyanda packed her bags and moved back to Johannesburg South Africa to become a fashion pioneer.

Revolt Clothing launches on 20 August 2016 at the beautiful boutique hotel, The View which is based in Auckland Park. The launch is a strictly by invite stellar mixer for the most sought after fashion bloggers of Mzansi, few exclusive media houses and some A- listers. Known as the “Bad Ass Entrepreneur” Luyanda is excited about the launch and hopes to make a mark in the retail industry and give young women the global trends they desire while keeping their style authentic to Mzansi.

Revolt’s online store is the It-Girl’s destination. An oasis of a range of patterns and textures, a style location for the modern South African girl who is not afraid to mix and match the androgynous and classic styles. The name “Revolt” matches the personal style of the brand’s CEO Luyanda Sithole who refuses to live by the status quo, and surrounds herself with the rebels of the world.

The collection is a combination of trends and fashion influence from the entertainment capital of the United States of America, LA and the vibrant energetic spirit that is Johannesburg.
Website: www.revoltclothing.net

This article was written by By  Benjamin Fitzgerald for fashionmag.com.

Teen fashion retailer Supre will open 30 stores in South Africa in the upcoming years, as part of its international expansion, according to local media.

Supre, owned by fashion heavyweight Cotton On Group, will open its first store in Cape Town in ­October and another four by early next year, reported the Herald Sun.

This article originally appeared in Times Live

Celebrity designer Gert-Johan Coetzee has dressed A-list personalities including the likes of Kourtney Kardashian and Kelly Rowland. In between creating designer frocks, Gert is on the hunt for two new students to benefit from his bursary programme.

Gert challenged other businesses to invest in education and luxury boutique Luminance has come forward, adding a third bursary to the programme.

This article originally appeared in Times Live

“It’s so hard to get your foot in the door and the aim of my bursary programme is to pass on what I have learnt, and to open doors for youngsters who have the talent and drive to succeed.”

Applications have just opened for the 2017 GJC Fashion Design bursary and the new GJC Fashion Communications and Buying bursary at the Northwest School of design.

It’s the first time he is adding a Fashion Communications bursary, explaining that it will accommodate students who want to learn the business side of the fashion industry. It is this additional bursary that the Luminance Social Responsibility Grant will fund.

“This three-year qualification teaches the business end of fashion – from fashion journalism, marketing and trend forecasting, to buying, event management and online retail aspects,” explains the designer. Both bursaries include mentorship by Coetzee, and the opportunity to intern at his atelier to learn the business from the inside out. The beneficiary of the Luminance Social Responsibility Grant will have a similar opportunity to intern at Luminance.

The three students will receive sewing machines and all their tuition fees and study materials will be covered for the three years of their course.

Last year’s graduate, Prudence Kau, is currently interning full-time at his atelier.

For more information on how to apply for the Gert-Johan Coetzee bursaries and the Luminance Social Responsibility Grant, visit www.nwsd.co.za

This article originally appeared in Times Live

By Chris Wynne-Potts for Just Style

Africa has undeniable advantages that make it attractive as a potential destination for large volume, low cost, commodity garments, according to Chris Wynne-Potts, CEO at African Merchandising Services.

Apparel production constantly shifts. It’s often one of the first manufacturing businesses that go into a developing country, but also the first to leave as the country grows and develops. And with continued margin pressure, companies are constantly looking at new low cost, reliable sources.

Chief procurement officers and buyers also have a challenging balancing act in getting it right. Sourcing strategies differ for every retailer; each company must first define its procurement requirements and factor in the strengths and weaknesses of the various countries and/or regions. Key criteria revolve around cost, quality, CSR (corporate social responsibility), compliance, speed and risk.

In today’s world of heightened security, terrorism, rebel wars, political instability coupled with increasing environmental and human compliance demands, a great deal of thought has to go into a company’s sourcing strategy and spreading the risk.

Africa has many of the ingredients that can make it a global force in apparel and textile exports. However it will take some time for all these ingredients to come together and mirror what China, India, Vietnam and others have done over the last 30 years.

It has cheap, abundant labour; it has water, power, cotton and lots of land. It has receptive governments and attractive investment conditions. But Africa still needs to build much more capacity coupled with vertical operations so that it can convert its raw material into yarn and fabric.

The advantages of Africa

• Abundant labour. By 2035 sub-Saharan Africa will have the highest working age population (15-64) anywhere in the world – with more than 900m people.
• Low wages: Kenya US$100 (per month), Lesotho US$90, Tanzania US$90, Madagascar US$65, Ethiopia US$50, Mauritius US$165.
• AGOA renewed for 10 years until at least 2025. This gives 45 countries in sub-Saharan Africa duty-free access to the US, with the added advantage of being able to use third-country fabric from anywhere. According to Gail Strickler, assistant US trade representative for textiles and apparel, this is a “game changer” and could quadruple its current exports and create another 500,000 jobs.
• Large adult unemployment coupled with free education and strict labour laws make under-age/child employment unheard of. English is widely spoken in East and Southern Africa.
• Government backing and promotion of the apparel and textile industries, particularly Kenya, Ethiopia and Lesotho. The sector is seen as being a major employer and reducer of poverty.
• While the value of current apparel exports is, in global terms, very small, Africa does have a history of garment production and exports. In 2014 Sub-Sahara Africa exported almost US$1bn in apparel value.
• Lesotho, Ethiopia and Kenya have, or are establishing, training centres and tertiary institutions to promote textile and apparel technical qualifications. Governments today are more and more aware that apparel production offers large-scale employment and creates a sustainable sector – especially when ultimately being able to beneficiate using African grown cotton. Long-term integration, vertical units and textile mills are the end game.
• Government incentives and tax holidays are offered by many countries to investors.
• Many US and EU companies are already doing business here, including H&M, Tesco, Primark, VF Corp, PVH, Kohl’s, Wal-Mart, Dillard’s, Dollar General, IFG, Jones Apparel, Haggar, Academy, Belk, Dickies, Children’s Place, Carter’s and Family Dollar.
• Multiple ports offer weekly sailings to both the US east and west coasts, as well as Europe. Transit times are approximately 30 days to the US east coast, and 20 days to Europe. Various conference and non-conference lines offer regular services in and out of Africa. From the Far East, sailing times vary from 21 days to 30 days to African east coast ports.
• Export manufacturers are generally big volume producers catering for the large national and international US or EU retailers and brands. They meet the various in-house or third party compliance audits and standards.
• There is a compelling moral and ethical story that retailers and brands should at least look at some ways to develop business in the poorest continent on the globe.

The challenges facing Africa

Africa is a continent that is rapidly changing, and more so now than ever before. Its growing middle class has created demand in many areas of consumerism, banking, communication, education, transportation and power generation.  Africa also has enormous untapped resources and wealth: huge swathes of fertile agricultural land, abundant minerals, and oil and gas reserves. Power generation and infrastructure is needed, and many projects to address this have already started across the length and breadth of the continent.

Sub-Saharan Africa consists of 48 countries with more than 900m people. Consequently language, cultural diversity, ethnic mix, development, economies, democracy and governance vary across the continent. Africa cannot be looked at as one bloc or country or with one set of eyes in the same way that neither can Europe, Asia or the Americas.

The main countries in Africa with a sizeable and growing apparel manufacturing base are Lesotho, Kenya, Ethiopia and Mauritius, with a second tier consisting of Uganda, Tanzania, Madagascar and Ghana. South Africa has a history of garment production although mainly producing for the domestic market. South Africa’s current issue is that under AGOA its status is deemed as a non-LDC country (Least Developed Country) and therefore has to use local fabric or fabric produced in Africa, resulting in it being less competitive.

Some of the challenges facing Africa are:

• Current lack of locally produced, competitively priced, export quality fabric. This results in a reliance on imported fabrics, which in turn adds to lead-time on garment deliveries. This is fine for buyers with long lead-times, but probably not for others.
• Africa grows plenty of cotton but it is almost all exported as the raw material. Local upstream beneficiation and value adding needs to take place. Currently African spinning, knitting, weaving and dyeing represents only about 10% of total African cotton grown. With the 10-year renewal of AGOA it is hoped that textile industries will now evolve and develop as Africa becomes a bigger producer of garments.
• Improvement in infrastructure along transport routes, port efficiency, government red tape and streamlining export systems need continued work. Power is generally cheap but in some countries the grid is unreliable. Ethiopia has some of the cheapest power in the world and new generation projects will make it a net exporter of power in the next two to three years.
• The need for a clearly defined government policy on attracting investment, aggressive marketing of this policy in conjunction with potential investors, NGOs and all role players. Simplified barriers to entry for bona-fide investors such as expat visas, work permits, residency rules. Government to continuously address issues around corruption, safety and crime.
• Government commitment to building regional value chains, regional and continent-wide free trade agreements (Southern African Development Community (SADC), the Common Market for Eastern and Southern Africa (COMESA) etc). Individual country development, marketing and promotion of EPZs (export processing zones ), constructing specialised apparel clusters/zones.
• Industry authorities and government to streamline the whole value chain including cumbersome customs processes, address the dearth of technical and managerial skills, invest in programmes that increase efficiency of production. Productivity in Africa is not as good as China, Vietnam and many parts of Asia and this has much to do with the longevity of garment making on the continent – but also education and training.

• What can US and EU buyers source from Africa right now?

  • The main countries that already have critical mass and clusters of export-led manufacturing are Lesotho, Kenya, Ethiopia, Mauritius and, to a slightly smaller extent, Tanzania, Uganda and Madagascar.
  • The vendors are generally geared up for large volumes of commodity type garments. This doesn’t mean just basics, but volume is key.
  • African vendors can supply FOB and generally the fabric is imported. The production is best suited to large programmes where deliveries are constant and lead-time is more generous.
  • The products supplied from Africa in volume are woven shorts and pants, denim jeans, knit tops such as T shirts, polos, henleys, fleece tops, various types of sportswear, gym wear, outdoor wear using all sorts of performance fabrics from the Far East. The key is volume and ideally long-running programmes.
  • In a country like Lesotho, many of the vendors have concentrated on CVS (chief value synthetic) knitted tops and bottoms where the duties are highest and this ends up being a good deal for both the supplier as well as the buyer.
  • Duty-free access into the US under AGOA for ten years at least.

  About the author: African Merchandising Services (AMS) is a specialist apparel buying agent based in South Africa. The two founders have previously set-up and worked for international buying and sourcing companies in Africa, and have many years’ experience sourcing across the continent for large US and EU retailers and brands. With the renewal of AGOA in July 2015 for another ten years, they believe Africa will develop as a new alternative source for apparel buyers – and that AMS is ideally placed for all sourcing, merchandising and quality needs. Click here to contact Chris Wynne-Potts for more information.

Written by Lisa Isaacs for IOL

Cape Town – With the clothing and textile industry beginning to stabilise after years of turmoil and job losses, local companies have been urged to come together and grow their export footprint.

The 2016 Clothing, Textile and Leather Industry Imbizo, presented by the SA Clothing and Textile Workers Union (Sactwu) yesterday, brought together industry leaders to consider and practically plan how to maximise their exports.

Sactwu general secretary Andre Kriel said the industry was poised for growth.

“The growth won’t come if we sit and relax. Now we have to think about what vision we want to put to the industry. Currently in our industry, there are very minimal exports even though the opportunities are there.

“There is the African Growth and Opportunity Act which the industry hasn’t exploited yet. There is the advantage of the weak currency, but that hasn’t been exploited,” said Kriel.

“Ultimately, the more the industry exports, the more local manufacturing can take place, and that results in job creation in our industry.”

Economic Development Minister Ebrahim Patel called on local manufacturers to collaborate in export efforts.

“To successfully conquer export markets, you’ve got to hunt in packs. You can’t do it as a single company. So, while you are huge competitors in the local market, you’ve got to develop degrees of collaboration to break into the export markets,” he said.

Global retail players in South Africa operate more aggressively, he said. “If you look at our shopping malls today, they are increasingly becoming indistinguishable from retail malls elsewhere in the world.

“South African malls themselves should be showcasing South African fashion. Well-branded local fashion is often absent,” Patel said.

Trade and Industry Minister Rob Davies said the competitiveness of the industry has risen partly as a result of government support programmes.

He said the government had taken measures over the last few years to defend South African borders against the influx of illegal imports flooding the market.

According to Davies, the department had provided R3.5 billion worth of support through the Clothing and Textile Competitiveness Programme, which ensured that 65 000 jobs were kept and 7 000 new ones created.

He said the footwear and leather industry has also been revived, now contributing about R5bn to export earnings, with 20 new factories opened.

Clothing and textile companies have adapted to the “fast fashion” approach, getting a product to retailers faster than imported goods, Davies said.